FAQ 360° product photography

Every 360° presentation consist of an array of pictures. Every picture of this array has been taken from a different viewing angle. The more viewing angles (the more pictures) the less the difference in viewing angle will be. This results a smoother rotation of the 360° presentation. At very low rotational speeds however, we will always be able to see that the presentation consists of discrete pictures. 

In general we can say that:

Als vuistregel kan men de volgende aantallen aanhouden:

  • We should use a minimum of 24 pictures for a 360° presentation
  • Normally we will create arrays of 72 pictures for our clients.
  • In some extreme cases we even create 144 pictures per revolution.

That depends on the number of pictures to be taken for the presentation

Globally we could say that:

  • 72 pictures take up 6 minutes,
  • 36 pictures take up 3 minutes,
  • etc.


One should realize that capturing the pictures is the one thing that is hardly taking up any time, compared to all the other handling that is to be done, when creating a 360° presentation. 

  • Preceding the photography, most of the time will be spend cleaning, placing, centering the object, and then cleaning again (of the turntable top-disc), and finally adjusting the camera settings. 
  • After finishing the photography phase, the array of pictures needs to be edited in order to achieve a 100% white background, a crispy sharp object without glare and without extreme dark spots. 
  • These edited picture (RAW) should then be rendered as JPG images.
  • After this the JPG images will be imported into a special software application that will create the 360° presentation according to the setting we have made in the software. 
  • Our customer will receive both the edited JPG images as well as the final 360° presentation. All copyright free of course. 

We have stopped mentioning fixed prices for the various types of 360° (x 90°) presentations, because in real life it has become apparent that time spent making a 360° presentation can vary rather severely and depends heavily on the nature of the object to be captured.

As we said in the question above, it is not the capturing process that takes up most of the time, but the overall object handling and image processing / rendering. 

We charge a rate of €75,- / hour, regardless of the nature of the work we do. This includes the use of all equipment (camera’s, lights, backgrounds and turntables).

In order to save some money, customers are free to help us out in the studio and take over some of the handling, thus speeding up some of the time consuming jobs.

We always encourage our clients to participate in the fotoshoot, so that they can share their wishes with us during the process, ensuring that they get exactly what they want.

The short answer is:

With the presentation we provide, you don’t have to “integrate” the presentation into the website, because it stays external (outside the website).

The reason is:

The presentation we provide will be opened in a separate window (separate tab of the browser) and will always be displayed full-screen. Full-screen should be interpreted as being the full screen of the device on which the presentation will be shown, so that’s a relative thing. 

In the upper-right corner of the presentation is a cross (close button), which will close the tab of the browser and automatically return to the page from which the presentation was called.

All one has to do is upload the presentation to the server (from your hosting company) and then create a hyperlink on your web page (for example, your webshop’s product page) that refers to the html file of the presentation (on the server).

When uploading the presentation, you should always be careful to place it in a separate folder that has been created on the server. This folder then displays all the files and folders that make up the presentation. The presentation is called (executed/started) by the html file (usually with the name of the product) which is located in the root folder.

Implement your own 360° viewer (script):

Of course, if you want to, you can also use the picture array (JPG) we provided in another 360° viewer of your choice. There are more than 80 different scripts. Many of them can be found free on the interweb. For example, you can also show a 360° presentation directly on your page, without the client having to call it first by clicking on a link.

However, we do not recommend this method because all kinds of additional options of our 360° viewer will no longer be available (such as zooming in, to full resolution), but mainly because a 360° presentation consisting of 72 photos (our standard), in any other 360° viewer than the one we use (Object2VR), will take quite a few seconds to load.

That’s not what people want. Especially one does not want a pageload to be delayed by a 360° presentation. 

In general, this means that a 360° presentation should not be placed directly on your page if it contains more than 24 photos. It should also be noted that these 24 photographs should no longer have the full original resolution, but should be made the same size as the window on the page that the presentation is shown in. The ability to zoom in will not be supported in such an implementation. We think that is a shame, because this degrades the quality of the 360° presentation.

We use the OBJECT2VR player that comes with the OBJECT2VR software that generates the 360° presentations. This software provides the so called “multi-resolution” technique, that enables us to zoom in to the presentation up to the original full size 50 Megapixel picture quality, without resulting in long load times!

In case you don’t like this player for whatever reason, you can always implement one to your own liking by using the original image sequence that we provide to our customers.

Yes. We can change the skin of the player to any style you like. Just tell us what you want and we will make a skin that is to your liking.

Having said that, we would like to add that these buttons are not necessary in order to navigate inside your player. Everything can also be done with the mouse. By dragging the mouse one can rotated the object in every direction (360° x 90°) and by and scrolling the mouse wheel one can zoom in- / out of the image.  

A 360° presentation consisting out of 72 pictures will take 80 – 250 Mb of disc space. 

A 360°x90° presentation consisting out of 8×32=256 pictures will take 400 – 500 Mb of disc space.

This is however the amount of data on the server of your websites hosting company, it is not the amount of data that is to be transmitted from that server to the browser of your client. 

This amount of data is the sum of a huge number of small images that have been pre-rendered at multiple zoom factors and at multiple resolutions of the pictures and that are ready to be quickly transferred from the server to the client whenever the client is in need of that portion a an image. 

If you have the intention of using a large number of 360° presentations in your website, the amount of disc space on the hosting server is something to consider.  

Yes! Our 360° and 360° x 90° presentations run on any platform and any browser. 

Loading times largely depend on the speed of the data connection you have on your smartphone. With 3G and 4G connections you won’t have to wait much longer then a few seconds to load a presentation.

Yes that is possible! Out turntables are all portable or at least transportable. Please contact us to discuss how to create a suitable environment at your place to setup a temporary photostudio.

In short: All our work will be delivered free of copyright!

FAQ product photography

We use 50 Megapixel camera’s, resulting in pictures that are 8736×5856 pixels in size. When printing in 300 dpi (ppi) that would translate into a poster with a dimension of 740×496 mm.

If you want to receive the RAW images, you can have them. We do advise to bring a hard disk or USB stick to put those RAW files on, because transferring via the internet them would take a long time due to their 50 Mb size each. 

Do realize that you will need special software to translate these RAW images into visible (eg. JPG) images.

Yes, our turntables are extremely suited for this purpose. We can even shoot with 2 camera’s simultaneously in order to create even more accurate point clouds.

Extreme fine levels of detail can be achieved with our setup. (< 0.2mm)

Please contact us to inform you on this subject.

Our studio can be rented for €75,- per hour. 

An entire day (8 hours) will cost you €600,- (drinks, lunch and use of equipment included).

Regardless of the work we do, we charge €75,- per hour.

Therefor, a 1 day workshop would cost you €600,- for max. 2 persons.

For every extra person (3 and more) we charge an extra €50,-

(Lunch and drinks are included)